Top 5 Adwords Mistakes

There are many more then 5, but here are the top 5 mistakes to avoid in your Adwords campaigns

(1) Keep Your Bids Low

If you do not have any stats that show a high bid will still return a positive ROE, keep your bids lower. Your traffic may be lower in the more competitive niches, but you will be gathering CPC and conversion data before getting in too deep.

(2) Don’t Use Generalized Keywords

People searching for “Affiliate Marketing, Making money, Dogs, Weigh Loss” are not likely to be in the buying stage. You can spend a lot of money on general keywords without producing any conversion.

(3) Your Daily Budget is Too Small

Unlike your bid price, you want to put your daily budget up significantly higher then what Google recommends, and at least 50% higher then what you really want to spend in a day. It is unlikely your daily adspend will reach this upper limit. If you set your daily budget too low your ad will not get served. Google has its own calculation where it determines the average volume of traffic, and then takes your daily budget and then serves your ad accordingly. If your budget is too low, you will not even show up within Google’s sponsored listings.

(4) The Evil Content Network

This mistake is very common with people just starting out with Adwords. Make Sure The Content Network Is Turned Off! The quality of the Content Network is much lower. This does not mean it is not profitable, because it can be very profitable, but it must be treated differently and in a separate campaign then the search network. Leave this until you are experienced. By default the Content network is turned on, you have to turn this off when you set up your first campaign.

(5) Destination URL = Affiliate ID

When direct linking, you must make sure to include your affiliate link in the destination URL, otherwise you will not get credited, and the merchant will get free traffic. Many marketers do not understand this when first starting out.

These are just a few of the more common mistakes that can cost you money when starting out. These mistakes, as well as many other are outlined in Beating Adwords. The difference between a marketer who becomes successful online and one who does not can come down to the mistakes that one makes. Some people cannot afford to waste their money on mistake ridden Adwords campaign, therefore are taken out of the Internet marketing game as soon as they make a few.

Learn how to make Google Adwords work to your favor and you will become a success!

Read more in my Beating Adwords Review